Saudi Arabia’s real estate industry is undergoing a significant transformation driven by the country’s ambitious goals outlined in the Saudi Vision 2030 and the National Transformation Program. One of the primary goals of this transformation is to increase the homeownership rate, with off-plan property sales being a key driving force.

Government initiatives and market dynamics are crucial in making housing accessible to Saudi citizens. The Ministry of Municipal and Rural Affairs and Housing (MoMRAH) is leading the way with initiatives such as market-ready units, financial support, and streamlined legal frameworks. Additionally, the government has significantly increased the number of off-plan projects to meet the growing demand for housing.

Historically, major cities in Saudi Arabia, such as Riyadh and Jeddah, have experienced a shortage of residential properties, leading to skyrocketing prices and making homeownership unaffordable for many. However, the government is now taking steps to address this issue. Ambitious projects like Neom and initiatives from the National Housing Company (NHC) aim to create over 140,000 residential units across the Kingdom. Furthermore, the government’s Housing Program targets a 70% homeownership rate by 2030.

However, the off-plan sales segment faces challenges such as cultural preferences for ready-made units, location concerns, and rising interest rates. To overcome these obstacles, developers must implement strategic interventions like cultural reorientation, prioritizing proximity to amenities, and balancing liquidity and financing demands.

Off-plan property sales represent a pivotal opportunity to enhance the efficiency of the real estate market and attract diverse stakeholders. Developers are urged to embrace off-plan sales, leveraging innovative marketing strategies and prioritizing customer service to capitalize on this burgeoning sector.